بحوث التسويق النظريات العلمية والتطبيقات الإدارية

225 International Edition (English Egyptian Banks", Version) of Accounting, Management and Insurance .Review, Cairo University - Kortam, Wael. (2006), Exploring the Diffusion of Internet Marketing Research and Practice : A Conceptual Framework and an Empirical Analysis", Scientific Journal of Management, Saudi Management Association, King Saud University, Vol. 1, No.1. - Kortam, Wael. Abouaish, Ehab, and Hassan, Salah S., (2006) " Understanding Agency -Brand Switching in the Advertising Industry", The British Academy of Marketing Conference, Middlesex University, London,UK. - Kortam, Wael. Abouaish, Ehab, and Hassan, Salah S., (2008) "Using Agency Theory and Corporate Governance in Understanding AND Managing Switching Behaviour in B2B Service Industries", Under review The British Academy of Marketing Conference, Aberdeen University, Aberdeen, UK 2008. - Kortam, Wael. Ennew, Christine and Wikfohler , Heidi, (1998), Factors affecting the utilization of marketing research: A reconceptualization”, Proceedings of the European Marketing Academy Conference, Berlin . - Kortam, Wael. Hassan, Salah S., and Craft, Stephen., (2003) “Understanding the New Bases for Global Market Segmentation", Journal of Consumer Marketing, Volume 20, No.5. - Kortam, Wael., “The Marketing Research Patronage Situation in the Egyptian Financial Services Industry : An Agency Theory Conceptualization”, International Journal of Bank Marketing, (2000), Vol.12, No.3. Kortam, Wael, Mourad, Maha and Ennew, Christine, (2010),"Descriptive Evidence on the Role of Corporate

226 Brands in Marketing Higher Education Services", Service Science, Vol.2, No.3, Fall . Kortam, Wael, Mourad, Maha and Enne w, Christine, (2011), "Brand Equity in Higher Education", Marketing Intelligence and Planning, Vol:29, Iss:4. Kortam, Wael and Mahrous, Abeer, (2011), "Discovering A Transformational Science of Marketing in Corporate, Social And Knowledge Perspectives: Is Not It About Time That A Marketing Scholar Becomes A Nobel Laureate?", Journal of American Science, Vol.7, iss.6, May 2011. (Joint with Dr. Abeer Mahrous). Kortam, Wael, Abou-Youssef, Mariam, Abouaish, Ehab and El -Bassiouny Noha, , (2011), "Measuring Islam ic- Driven Buyer Behavioral Implications: A Proposed Market Minded Religiosity Scale", Journal of American Science, Vol.7, Iss.8, August . Kortam, Wael, and Mourad, Maha, (2011),"Using Knowledge-Based Marketing as a Framework For Managing Intellectual Marke ting Capital in Higher Education Institutions", Journal of American Science, Vol.7, Iss.9, September.

227 Kortam, Wael, Hussien, Rania and Ennew, Christine, (2011),"The Adoption of Internet Marketing Innovations in a Business -to-Business Context: A Conceptual Framework", Journal of American Science, Vol.7, Iss.9, September. Kortam, Wael and Mahrous, Abeer, (2012) "A Grounded Theory Analysis of Students' Evaluation For Market Orientation: Evidence From Egyptian Business Schools", The Journal of Business Educati on & Accreditation (BEA), Vol.4, No.1. Kortam, Wael, Mahrous, Abeer and Attia, Sama, (2012), "Developing A Theory of Ubiquitous Marketing Research: Combining Ideology and Methodology of Marketing Research", Journal of American Science, Vol.8, Iss.4. Kortam, Wael, (2012), "Polarization of Marketing Theory: Fuelling The Quest For Scientific Marketing Truth", Journal of Accounting & Marketing, Vol.1, No. 1. Kortam, Wael and Mahrous, Abeer, (2012), " A Marketing Perspective on The Impact of Students Evaluation on Perceived Learning at Business Schools in

228 Egypt", Journal of Marketing For Higher Education, 2012, Volume 22, Issue 1, PP: 55-70. Kortam, Wael, Hussien, Rania and Ennew, Christine, (2012),"The Adoption of Web -Based Marketing in the Travel and Tourism Industry: An Empirical Investigation in Egypt", Journal of Innovation Management in Small and Medium Enterprises, 2012, Volume 20, Number 12, PP: 66-89. Kortam, Wael and Gad, Ghada, (2014), "Knowledge - Based Marketing For Social Innovation in Post - Revolution Egyptian Higher Education Market: Founding Cairo University Social Innovation Center (CUSIC)", Journal Of American Science, Volume 10, Number 2, PP: 143-147. Kortam, Wael, (2015), "Generalized Darwinism For An Evolution Theory of Marketing Research: Sur vival For The Fittest of Marketing Knowledge", Interenational Journal of Recent Advances in Multidisciplinary Research, (Fortcoming). Kortam, Wael and Elsayed, Amal, (2015), " The Impact of Ethical Human Resources Management Practices and Corporate Social Responsibility (CSR) Mediations on

229 Employer Brands of Egyptian Banks", Interenational Journal of Recent Advances in Multidisciplinary Research, (Fortcoming). Kortam, Wael, Abou -Youssef, Mariam, Abouaish, and Elbassiouny, Noha, "Effect of Religiosity on Con sumer Attitudes Toward Islamic Banking in Egypt", International Journal of Bank Marketing, 2015, (Forthcoming). Kortam, Wael and Mahrous, Abeer, (2010), Insights, Contexts, and Frontiers of Marketing Thought: An Advanced Synthesis of Research Readings", (N ew York:Verlag Dr Muller). Kortam, Wael, (2012), A Causal Model of External Marketing Research Information Utilization in British Companies, (Los Angeles: Google Books Publishing Company). Kortam, Wael, Tarek, Ola and Mahrous, Abeer (2012), "Profiling The Non E- Shopper Segments -Evidence From The Egyptian Tourism Industry, ( New York: LAP LAMBERT Academic Publishing). Kortam, Wael, Chapter in Book: "Marketing Research in The Middle East" in: " Middle Eastern Business Environment", by Dr Morris Killiny, Dr Mamoun Benmamoun and Dr Hadi Alhorr, (Editors), University of Saint Louis, (New York: Cognella Academic Publishing), (Fortcoming). Kortam, Wael and Abbas, Amal , (2012), " Using Marketing Audit to Augment Globalization Performance of Entrepreneurial Unive rsities: Some Exploratory Evidence and A Conceptual Framework", The Annual British Academy of Marketing Conference, University of Southampton, Southampton, England. Kortam, Wael, Karam, Israa and Sobhy, Muhammad, (2014)" Factors Affecting The Switching Behaviour of Mobile Telecommunications Industry in

230 Egypt", (2014), Proceedings of European Marketing Academy Conference, University of Valencia, Spain, June. Kortam, Wael, Maher, Muhammad and Sobhy, Muhammad, (2014)" Examining the Customer – To – Customer Helping Behaviour In Service Industries", (2014), Proceedings of the British Academy of Marketing Conference, University of Bournemouth, England, July. Kortam, Wael and Elalfy, Shahira, (2014), " Exploring Environmental Sustainability Performance in the Ce llular Telecommunications Industry in Egypt", (2014), 28th Enviroinfo Conference, Oldenburg, Germany, September. Kortam, Wael and Gad, Ghada, (2014), " Examining the Validity and Reliability of Measuring Advertising Believability Effectiveness in The Egyptian Higher Education Market", Proceedings of Marketing Research Summit, Marketing Edge, San Diego, California, USA, October. Kortam, Wael and Shalaby, Somia, (2014), " Determinants of Political Trust Among Egyptian Voters: A Political Marketing Pers pective", (2014) Proceedings of Marketing Research Summit, Marketing Edge, San Diego, California, USA, October. (Joint with Somia Shalaby). Kortam, Wael, Shohaieb, Muhammad, Nofal, Ahmed and Helmy, Hoda, (2014), " A New Classification Scheme of Entrepreneu rial Universities Competitiveness",International Conference of The Institute of Small Business and Entrepreneurship, Manchester, England, November. - Lilien, Gary L., Kotler, Philip, and Moorthy, K. Sridhar, (1992), Marketing Models, (New Jersey: Prentice Hall). - Lind, Douglas A., Marchal, William G., and Wathen, Samuel A., (2005), Statistical Techniques in Business and Economics, ( Boston: Mcgraw – Hill).

231 - Malhotra, Naresh K., (2006), Marketing Research: An Applied Orientation, (New Jersey: Pearson/Prentice Hall). - Mcdaniel, R., and Gates, C., (2003), Contemporary Marketing Research , (Chicago: Irwin). - Sekaran, Uma, (2003), Research Methodology for Business: A Skill Building Approach, (New York: John Wiley & Sons). - Shao, Alan T. (1999), Marketing Re search: An Aid to Decision Making, ( Cincinnati: South-Western College Publishing). - Stewart, Thomas A., (2002), The Wealth of Knowledge: Intellectual Capital and The Twenty -First Century Organization, (London: Nicholas Brealey Publishing). - Strauss, Jud y and Frost, Raymond (2001), E. Marketing , ( New Jersey: Prentice Hall). - Zikmund, William G., (1997), Business Research Methods , (Fort Worth: The Dryden Press).

232 ر ر ر رالتطبٔقات ر

233 ر صأس٘رعن ٔ٘ر(1)رر ازر،يأع٘راستلم رورم زربمزنْعُرمًرابتػجاجراستيرطجر ة لٖرسشٓألٗرم ارٍذِراس يأع٘رع ٕرقْذراستضْٓ ر(ر ميَأرمأرٓ ٕ)ر:رر 1- اسضنأترب صضأجرمًراأرشراس يأع٘ربتقجٓهراجم٘ر استلم رمخقراسليْكر–رةْكٔتججرالخجمأجراسكبرٚر–ر متأرزراستزشُٜراسكبرٚ. 2- ّرْلراسعجٓجرمًراسغزكأجراسعأبٔ٘رورلدألراستلم ر استيرةضتهجورالاىسىثرلجذبرعنتجٛرمًراصْا رلار ةْرجرلههرفزّعربَأرمًراتجلرة نٔهرّحأٜ رةلم ر متنٔشِرلارةتْافزرورة كرااصْا . 3- اتجأِرعنتجٛراستلم رورم زرالىراٌرٓكْىْارمًر اسوٝأجرمتْصم٘رّمزةوع٘راسجاقر–راا،ػزرصيأًر –ر

234 ااع ٙرةع ٔنأً،رّاسذًٓرٓعن ٌْروراسغزكأجرمتعجلٗر الجيضٔ٘راّرعزكأجراسقمأعرالخأصراسكبرٚ. 4- طأمثراصجٚرم صضأجرقْذراستضْٓ ربتقجٓهر بزىأمسركنلْٔةزررجٓجرٓعنقرع ٙرةْ،ٔفراستْرَأجر الخأ،٘ربأسعنتجٛرلسْرابهأمزِر،رّةزجم٘رلمسكرالىر ّحأٜ رةلم ربلصعأررميأصل٘رلهه. ابم ْب:رصجلرالىراٚرمًراسعْامقراسجافعُرس م ارع ٙر،يأع٘ر قْذراستضْٓ رٓيتنٕركقرةػجراّر جٖرممأرصل ،رّبألما؟ر ر

235 الارأب٘ر ابتػجر/راستضجٖرراسعْامقراسجافعُ/ر(رعْامقرالاٍتنأو)ر ااّلرٓيتنٕرالى:ر زٓزرطْاعجراستزأرٗروراس يأع٘.ر صٔدرتمرإساس٘رصْارشراسجاْلرس يأع٘راستلمٔئ٘رّاسضنأتر ب صضأجرمًراأرشراس يأع٘رستقجٓهراجم٘راستلم رمخقر:راسليْكر–ر متأرزراستزشٜ٘راسكبرٚ،رممأرٓضتْرارالاٍتنأوربلضْذراستضْٓ .ر اسخأىٕرٓيتنٕرالى:-رعْب٘رااصْا راّراسعنٔقراسعأبٕ.ر صٔدرةْرجرعزكأجرعأبٔ٘رورلدألراستلم رةقجورّحأٜ رةلم ر متنٔشٗروراصْا رسٔطرلهأرفزّعربَأ،رّكذسكرٍذِراسْحأٜ رلارةتْافزر ورة كرااصْا (راسعن ٔقرلضتأشراجم٘رةلم رعأبٔ٘رلارةْرجرور ب جِ)رر ّةيتنٕرآضأً:رالىراستمْرراسكلجروراستكيْسْرٔأرّىعهرابع ْمأجر استضْٓقٔ٘رصٔدراٌرٍذِراسغزكأجرةضتهجورالاىسىثرلج ذبر اسعنتجٛ.ر اسخأسدرٓيتنٕرالىر:راستػجاجرالحألٗرورا أٜصراسعنتجٛ.ر صٔدراتجُرعنتجٛراستلم رّاات وْارمًراسضً -رمضتْٚراستع ٔه -ر اسجاقر –رمَي٘ر –راىَهرٓتزٌَْراٌرٓكْىْارمًراسوٝأجرمتْصم٘ر

236 ّمزةوع٘راسجاقر–رااطقرصيأًر –رااع ٙرةع ٔنأًر –رٓعن ٌْرورعزكأجر متعجلٗرالجيضٔ٘راّرطمأعراأصركبرٚ.ر ممأرٓضتْراراسقٔأوربلضْذراستضْٓ رس ض ْلرع ٙرة كرابع ْمأجر مًراسعنتجٛ.رّعًراصتٔأرأةَه،رّالجْلٗرابجرك٘رمًرّرَ٘رىعزٍه.ر اسزاب راستمْرراسكلجرّابضتنزرورةكيْسْرٔأرّمز رقْذراستضْٓ رّىعهر ابع ْمأجراستضْٓقٔ٘.ر صٔدرطجمثرإصجٚرم صضأجرقْذراستضْٓ ر بزىأمسركنلْٔةزر رجٓجرٓشٓجرمًرطجرٗرم صضأجراستلم رع ٙرةْ،ٔفرةْرَأجر اسعنتجٛرلسْرابهأمزٗرّةزجمتَأرالىرّحأٜ رةلم ربلصعأررميأصل٘.ر ر ر

237 حال٘ عنلٔ٘2) طأمثرعزك٘رصٔأصٔ٘رةعنقرع ٙرةيعٔهررصتججراسضوأرٖرس ضٔأتر مًرلّلراّرّبأرابهت و٘رالىرميأم رلرت و٘رمًرصٔيأٛربأستعأطجرم ر إصجٚرّكألاجرقْذراستضْٓ رس قٔأوربأستيلْٛربأسم ارع ٙرمخقر ٍذاراسيْعرمًراسزصتججراتجلراسضيْاجرالخنطراسقألم٘رّلمسكربيأٛر ع ٙرطجرٗرم صض٘رقْذراستضْٓ رع ٙرةْفجرمخقرٍذِر(اسلٔأىأج،ر ّكذسكرةْافزرابٔشاىٔ٘راستجسم٘رسذسكرسجٚراسغزك٘راسضٔأصٔ٘،رّسقجر م ارمجٓزراستضْٓ راٌرٓقجورةقزٓزاًرٓت فربلط ٙرلرر٘رممكي٘ر مًراسغنْلرّاسجط٘رّاستْطٔثرابيأصارّالاطت ألٓ٘رّالارةلأطر بأسقزاررابم ْبراتخألمِ.ر ابم ْب:رر ٍ ٙرةعتقجراٌراسغزك٘رسجَٓأراببرراجراسكأفٔ٘رس ض ْلرع ٙراجم٘ر قْذراستضْٓ ؟ ٍقرةعتقجراٌرمجٓزراستضْٓ ركأٌرّاطعٔأًرفٔنأرم ارةْافزِرور استقزٓزرمًرا أٜص. الارأب٘:ر

238 ابم ْبر1)ر:رلاراعتقجراٌراسغزك٘ركأٌرسجَٓأراببرراجراسكأفٔ٘ر س ض ْلرع ٙراجم٘رقْذراستضْٓ رّلمسكراٌرمأرلمكزرورالحأس٘ر اسضأبق٘رٍْرفقطرمبررًٓرس قٔأوربخجم٘رقْذراستضْٓ رٍّنأ:ر اامكأىٔ٘:رطجرٗرم صض٘رقْذراستضْٓ رع ٙرةْفجراسلٔأىأجر استجسم٘. ابْارلراستجسم٘:رةْافزرابٔشاىٔ٘رس قٔأوربأسلضدراستضْٓقٕ.رّسكًرلمر ٓتهرمزاعأٗرالاعتلأراجراسختجح٘رااازٚر(راببرراجرااازٚ)رٍّٙ:ر الاىتأرٔ٘:ربمعيٙرٍقراسلٔأىأجرابم ْب٘رمًررصتججراسضوأرٖر متأص٘رمضلقأًرلااقراسغزك٘رور،ْرٗراازٚراورلا. اسْطثراسكأورس قٔأوربأسجراص٘. الاطت ألٓ٘:راّر ٔقراستك و٘رّاسعأٜجرمًرٍذِراسجراص٘. ابم ْب(2):راعتقجراىُرغجرّاطعٕرفٔنأرم ارةْافزِرمًرا أٜصر وراستقزٓزراسيَأٜٕراىُرمًراس عاررجاًرالح ْلرع ٙرة كر الخ أٜصرالخنض٘ر(راسجط٘ر –راسغنْل-راستْطٔثرابيأصار –ر الاطت ألٓ٘ر-ررالارةلأطربأسقزار)ربلط ٙرلرر٘رممكي٘،رّسكًرٓكتوٙر فقطر جٓجراّسْٓ٘رط ْٚراصجرٍذِرالخ أٜصرٍّْراسجط٘،رامأر

239 بأطٕرالخ أٜصرفٔتهرالح ْلرع َٔأربقجررالامكأٌرور ْٛر اسعزّفرابتأص٘.ر رر

240 حال٘ عنلٔ٘ زقه3) ك وثراصجٚرعزكأجرابتجبطرالجأٍشٗرّكألاجرقْذراستضْٓ رور ارزاٛرحتجذرلراصأج:رر ااّلى:رلراص٘رعًراصلأبرةجٍْررالح ٘راسضْطٔ٘رس غزك٘رورصْ ر الاصكيجرٓ٘. اسخأىٔ٘:راطساتراصساةٔزٔ٘ررجٓجٗرس تْسٓ رورصْ راسقأٍزٗر اسكبرٚ. اسخأسخ٘:رّ رىعأورس تقٔٔهرالاصلْعٕرالاٛرميجّبٕر اسلٔ رفٙر ميمق٘راس عٔج. ابم ْب:-رمأرٍْرىْعركقرمًراسجراصأجراسضأبق٘؟رّبألما؟ر ر الارأب٘ر اسجراص٘رااّلى:رقْذرةضْٓ رستضجٓجرابغأكق:ر صٔدراىَأرةقت زرفقطرع ٙراستعزفرع ٙرابغأكقراستٙرالجرالىر ةجٍْررالح ٘راسضْطٔ٘رورصْ رالاصكيجرٓ٘.ر اسجراص٘راسخأىٔ٘:رقْذرةضْٓ رلحقرابغأكق: